Magatte Wade

Founder, CEO

Magatte Wade is a serial entrepreneur, inspirational speaker, and visionary business leader with a passion for creating positive change in Africa. She is the founder and CEO of SkinIsSkin.com, “the lip balm with a mission,” and is dedicated to reducing racial discrimination while creating jobs and prosperity in her home country of Senegal.

Throughout her career, she has created successful high-end retail brands inspired by diverse African traditions. She is a Forbes “20 Youngest Power Women in Africa”, a Young Global Leader by the World Economic Forum at Davos, a TED Global Africa Fellow, and "Leading Woman in Wellness” award winner by the Global Wellness Summit.